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TAVAT - The Brass Monocle
18796
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TAVAT

TAVAT

TAVAT is a design-driven family company based in the foothills of the Dolomites. They specialize in providing technical products of excellent quality, with each frame produced in small batches by some of the best eyewear artisans in Northern Italy. They join performance and design with great respect for tradition. Eyewear crafted by hand yet incorporated with modern materials, innovative production methods and ethical business practices.

SOUPCAN INSPIRATION

An Innovative Design with New Construction. While TAVAT’s Designer, Norm was visiting a friend in Arizona, who constructs and races planes, he noticed an old poster on a hangar wall, advertising a group of crop sprayers, back in the ‘30s, who got together on weekends to give airshows, calling themselves “The Flying Burritos”. Seeing their crude goggles, Norm imagined that they were cut out of soup cans and immediately came up with the idea, which after a great deal of study resulted, not only in a completely new way of making frames, but also a surprisingly original collection meeting the current trends of weight and rounded eyes.